Joann Sandone Reed
Welcome to a place on the internet where you can read rambling ravings about a great part of the world called the Adirondacks.

A communicator by nature and profession, I started this website, Adirondack Lifestyle, in 2006 as a way to shine a spotlight on the remarkably beautiful area of New York State where I live. My husband, son, and I made a lifestyle decision 28 years ago and moved to Lake Placid. It was one of those rare, easy decisions; a result of our desire to live close to nature mixed with a dash of serendipity.

In this magazine, I strive to provide useful information and observations for people interested in the Adirondack Lifestyle. Here we discuss how to live or play, or do both, in the Adirondacks.

Some Background

I am a communications and public relations strategist. My consulting company, JSR Associates, helps clients tell their story. My training and education include a degree in Communications and German Literature, with an emphasis on using words, photography, and video production to tell a story. I enjoy telling stories so much, it has been said I can’t keep my mouth shut if there is a good one in the neighborhood. I attended University in Germany where I spent as much time on trains and traveling as in the classroom, a student of the world.

My love of adventure and the outdoors led me to the Adirondack Mountains, a place packed with thrills and story-telling material. My professional skills have allowed me to express my passion for the region and maybe make a difference. I have cycled, ran, paddled, skied, and swam thousands of miles throughout the lovely Adirondack Mountains. A former Nordic ski coach, I also sometimes  participate in competitive events.  I was a ski-racer’s and competitive athlete’s mother, and as such, traveled to events around the world. As Executive Director of the Adirondack Sports Commission, I secured and managed the first Ironman Lake Placid in 1999. Since then, Ironman Lake Placid has  introduced thousands of fellow outdoor recreation enthusiasts to the region. These competitive tourists have contributed millions of dollars to the local economy. I have managed and produced interesting and diverse events such as a black-tie gala at the Museum of Natural History in New York City, the Empire State Games, and most fun of all, many ski races.

Volunteerism is a way of life in the Adirondacks and I do my share. Board service is something I do in my spare time — I chaired the Board of Trustees of the local medical center. I also like to ski up and down the High Peaks of New York State, including Mount Marcy, the highest one of all.  A businesswoman who cannot stay away from a steep run on a powder day, I am indicative of the type of people who love living in the Adirondacks. Maybe it is this spirit of adventure and optimism that drives some humans to do crazy things, like travel around the world until they end up feeling “Oh boy” good in a place like the Adirondacks, as I did.


Lake Placid is my kind of town.

So, welcome to the Adirondack Lifestyle. It is a great place. If you are a fellow fan of the Adirondacks or just becoming aware, please feel free to join in the discussion and leave a comment.

Joann Sandone Reed

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